When you’re performing, or in the middle of your live music event, it’s so easy to put marketing and public relations on the back burner, or to forget about it completely. However, this is one of the most critical times to be thinking about it.
Live events provide amazing content to share with your fans via social media, and to earn the attention of both local and national media sources. Music festivals will always have a presence from media personnel, so it’s the best time to share your music and great event with the world.
One of my specialties is as an artist and media liaison. I understand the needs of both media sources and artists, and have no problems managing the needs from both sides. From interview scheduling, to photo pit management, to interview prep you can feel calm in knowing that your media and artist relations are being taken care of by one of the best in the industry.
While you’re performing, touring, being interviewed, or even in the studio, it’s just not possible to keep up with social media and content creation. Fans want an exclusive look behind the scenes of the music. An on-site marketer can take care of capturing those golden moments for you!
On-site marketing in the music industry goes beyond just posting to social media though, together we can come up with some killer campaigns to engage with your fans (and future fans) at the venue. From contests, giveaways, meet and greets, to total experiential events, we can reach new audiences at a show and be sure to keep them for life!
I can’t wait to help you come up with creative ways to engage your fans at your shows or music festivals.
One of the most common questions I get when I tell people I do on-site public relations for music festivals and musicians is: “…what does that even mean?”. Well, essentially I work closely with the artists, music festival organizers, and the media to help manage the public reputation of all parties.
It’s a gentle balancing act to work so closely with all these moving parts and to continually look out for what’s in each person’s best interest and make decisions accordingly. You need someone who is able to make logical decisions quickly while considering all the possible outcomes. Many may crumble under this sort of pressure, but this is where I thrive.
On-site public relations is one of the most exciting aspects of putting on a live concert event — let me join the fun and help your event run smoothly from a PR standpoint.
At live music festivals, your artists and media sources both have needs that need to be met – after all, you wouldn’t have a music festival or live music event without either of them. Here’s where it gets tricky though: media will try and do whatever they can to gain access to artists (have I got some stories!), and the artists are often too gracious to say no. There needs to be someone in the middle as a point of contact who will try their hardest to get someone that last minute interview, but will also be thinking about maintaining the timelines and contracts of the artist and festival.
From interview scheduling, photo pit management, to media area management, you need a media and artist liaison with the organization skills to keep all these parts moving like a well-oiled machine — while occasionally delivering an artist to the stage just in time for their soundcheck!
Don’t let anything fall through the cracks when it comes to the media and artists — after all, you want them to talk up your event amongst the industry when it’s over.
Going on tour is one of the most exciting, yet stressful, things you will ever experience as an artist. Which is exactly why you need a tour manager who will take care of you while you’re busy taking it all in. While on the road you will be performing night after night, sleeping on the road, waking up early for interviews and media appearances, posing for pictures, writing new music, creating great engaging behind the scenes content, and so much more.
Clearly there are a lot of things to keep track of, and tight schedules to maintain. You need someone to create, prioritize and keep track of your schedule so that all you have to do is show up and do your job. Another part of tour management is to create, and ensure that various contracts are being honored (such as photo regulations, accommodation requests, riders, interviews, etc.).
One of the best feelings is to help an artist with the touring experience. It’s such a unique experience, and I can’t wait to join you on the road.
There’s nothing to compare to live music, there just isn’t anything.
– Gloria Gaynor